The WXXI brand is a mark of dependable quality in a confusing and constantly changing media marketplace. This stature allows WXXI sponsors to leverage and align themselves with the recognition and respect Rochesterians feel towards WXXI.
Studies show that association with the PBS brand can both enhance and increase your bottom line. Since WXXI is a PBS member station, the same extends to you our supporter:
70% of PBS viewers would choose to buy a product from a company that supports PBS, all other things being equal.
67% of PBS viewers have noticed announcements of companies and foundations on PBS that provide funding.
59% of PBS viewers agree that sponsors are usually industry leaders.
61% of PBS viewers said that PBS sets the standard of quality for television.
72% agree that PBS sets the standard for television.
The PBS brand has strong marketing appeal!
Source: Total Research Corporation, 2000 PBS Image Tracking Study
A 1999 Cone/Roper Trends Report finds that American consumers and employees solidly and consistently support cause related activities and that companies see benefits to their brand and organization’s reputation, image, and bottom line: 94% of Influential Americans, those socially and politically active trendsetters, have a more favorable image of companies who are committed to a cause.
94% of Influential Americans, those socially and politically active trendsetters, have a more favorable image of companies who are committed to a cause.
83% of Americans have a more positive image of companies who support a cause they care about.
66% of Americans report having greater trust in those companies aligned with a social issue.
61% of Americans agree that cause related marketing should be a standard business practice.
Nearly two-thirds of Americans report they would be likely to switch brands (66%) or retailers (61%) to one associated with a good cause, when price and quality are equal.
Be a WXXI Auction donor – it’s just good business!
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