WXXI-AM 1370 (NPR/ News)

• 73,100 CUME PERSONS in an average week*
• 33% are between 25-49 years old
• 61% are 50+ years old
• 50/50% male/female
• 70% are COLLEGE GRADUATES+ who listen an average of 5.8 hours per week
• 53% have a household income of $75K+
• 70% have a household income of $50K+

Compared against average radio listeners in Rochester, NY, WXXI-AM listeners are:

• 131% MORE LIKELY to be a college graduate+
• 80% MORE LIKELY to have a household income of $75K+

WXXI-FM 91.5/WXXY-FM 90.3 (Classical Music)

• 71,600 CUME PERSONS in an average week*
• 24% are between 25-49 years old
• 69% are 50+ years old
• 56% are women
• 44% are men
• 57% are COLLEGE GRADUATES+ who listen an average of 5.1 hours per week
• 38% have a household income of $75K+
• 62% have a household income of $50K+

Compared against average radio listeners in Rochester, NY, WXXI-FM/WXXY-FM
listeners are:

• 88% MORE LIKELY to be a college graduate+
• 30% MORE LIKELY to have a household income of $75K+

WRUR-FM (88.5) (NPR News/AAA Music)

• 23,500 CUME PERSONS in an average week
• 66% are COLLEGE GRADUATES+ who listen an average of 5.1.hours per week

           
Compared against average radio listeners in Rochester, NY, WRUR-FM listeners are:

• 117% MORE LIKELY to be a college graduate+
• 66% MORE LIKELY to have a household income of $75K+

CUME =  The estimated number of unduplicated, different listeners that tune-in during a daypart in an average week.

*CUME Data are Copyright Arbitron, Inc. MSA Rochester, NY; Persons 12+, Mon-Sun, 5A-12M, Fall 2008.
Arbitron data are estimates only. Source: RRC, Inc.

SOCIOECONOMIC Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 18+, Mon-Sun, 6A-12M, Fall 2008