WXXI ATTRACTS A PREMIUM AUDIENCE
Total Weekly Audience: 150,900
If everyone who listens to WXXI-AM, WXXI-FM, WJSL-FM and WRUR-FM each week attended a function at the Eastman Theatre, we would fill the theatre 49 times. |
WXXI-AM 1370 (NPR/ News)
- 56,000 CUME PERSONS in an average week*
- 39% are between 25-49 years old
- 56% are 50+ years old
- 53% are men
- 47% are women
- 79% are COLLEGE GRADUATES+ and listen an average of 7.1 hours per week
- 50% have a household income of $75K+
- 74% have a household income of $50K+
Compared against average radio listeners in Rochester, NY, WXXI-AM listeners are:
- 153% MORE LIKELY to be a college graduate+
- 86% MORE LIKELY to have a household income of $75K+
WXXI-FM 91.5/WJSL-FM 90.3 (Classical Music)
- 77,900 CUME PERSONS in an average week*
- 22% are between 25-49 years old
- 73% are 50+ years old
- 58% are women
- 42% are men
- 67% are COLLEGE GRADUATES+ and listen an average of 7.8 hours per week
- 36% have a household income of $75K+
- 57% have a household income of $50K+
Compared against average radio listeners in Rochester, NY, WXXI-FM/WJSL-FMlisteners are:
- 115% MORE LIKELY to be a college graduate+
- 32% MORE LIKELY to have a household income of $75K+
WRUR-FM (88.5) (Morning Edition, All Things Considered, World Café)
- 17,000 CUME PERSONS in an average week*
*CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 12+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.
WRUR-FM CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 12+, Mon-Fri, 5A-9A, 9A-12N, 2P-4P, 4P-6P, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.
SOCIOECONOMIC Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 18+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.
WXXI’s
Quality Programs Produce Educated, Affluent Listeners
Ø WXXI-AM ranks #1 among all Rochester stations for the highest percentage of listeners with household income $75K+ (50.2%)
Ø WXXI-AM ranks #2 among all Rochester stations for the highest percentage of listeners that are college graduates+ (78.8%)
Ø WXXI-FM ranks #9 among all Rochester stations for the highest percentage of listeners with household income $75K+ (35.7%)
Ø WXXI-FM ranks #4 among all Rochester stations for the highest percentage of listeners who are college graduates+ (66.9%)
Socioeconomic Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 18+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.
WXXI Consistently Ranks in
the Top 10 Stations Most Listened-to by College Graduates in
Rochester
Ø During
overall weekday programming (Mon-Fri 6A-7P), among Persons 18+:
ü WXXI-FM 40,000 ranked 3rd
ü WXXI-AM 38,200 ranked 6th
Ø During
overall weekday programming (Mon-Fri 6A-7P), among Persons 50+:
ü WXXI-FM 30,400 ranked 2nd
ü WXXI-AM 19,100 ranked 4th
Ø Working
professionals, aged 25-54, commuting to work (Mon-Fri 6A-10A):
ü WXXI-AM 17,500 ranked 7th
ü WXXI-FM 7,800 ranked 13th
Ø Working
professionals, aged 25-54, returning home from work (Mon-Fri
3P-7P):
ü WXXI-AM 15,700 ranked 8th
ü WXXI-FM 8,300 ranked 12th
Data are Copyright Arbitron, Inc. TSA Rochester, NY, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc
