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WXXI ATTRACTS A PREMIUM AUDIENCE

Total Weekly Audience:  150,900

If everyone who listens to WXXI-AM, WXXI-FM, WJSL-FM and WRUR-FM each week attended a function at the Eastman Theatre, we would fill the theatre 49 times.

WXXI-AM 1370 (NPR/ News)

    • 56,000 CUME PERSONS in an average week*
    • 39% are between 25-49 years old
    • 56% are 50+ years old
    • 53% are men
    • 47% are women
    • 79% are COLLEGE GRADUATES+ and listen an average of 7.1 hours per week
    • 50% have a household income of $75K+
    • 74% have a household income of $50K+

Compared against average radio listeners in Rochester, NY, WXXI-AM listeners are:

    • 153% MORE LIKELY to be a college graduate+ 
    • 86% MORE LIKELY to have a household income of $75K+

WXXI-FM 91.5/WJSL-FM 90.3 (Classical Music)

    • 77,900 CUME PERSONS in an average week*
    • 22% are between 25-49 years old
    • 73% are 50+ years old
    • 58% are women
    • 42% are men
    • 67% are COLLEGE GRADUATES+ and listen an average of 7.8 hours per week
    • 36% have a household income of $75K+
    • 57% have a household income of $50K+

    Compared against average radio listeners in Rochester, NY, WXXI-FM/WJSL-FMlisteners are:

    • 115% MORE LIKELY to be a college graduate+
    • 32% MORE LIKELY to have a household income of $75K+

WRUR-FM (88.5) (Morning Edition, All Things Considered, World Café)

  • 17,000 CUME PERSONS in an average week*

*CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY;  Persons 12+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.

WRUR-FM CUME Data are Copyright Arbitron, Inc. TSA Rochester, NY;  Persons 12+, Mon-Fri, 5A-9A, 9A-12N, 2P-4P, 4P-6P, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.

SOCIOECONOMIC Data are Copyright Arbitron, Inc. TSA  Rochester, NY;  Persons 18+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.

WXXI’s Quality Programs Produce Educated, Affluent Listeners

Ø WXXI-AM ranks #1 among all Rochester stations for the highest percentage of listeners with household income $75K+ (50.2%)

Ø    WXXI-AM ranks #2 among all Rochester stations for the highest percentage of listeners that are college graduates+ (78.8%)

Ø    WXXI-FM ranks #9 among all Rochester stations for the highest percentage of listeners with household income $75K+ (35.7%)

Ø    WXXI-FM ranks #4 among all Rochester stations for the highest percentage of listeners who are college graduates+ (66.9%)

Socioeconomic Data are Copyright Arbitron, Inc. TSA Rochester, NY; Persons 18+, Mon-Sun, 6A-12M, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc.

WXXI Consistently Ranks in the Top 10 Stations Most Listened-to by College Graduates in Rochester

Ø    During overall weekday programming (Mon-Fri 6A-7P), among Persons 18+:

ü     WXXI-FM                  40,000 ranked 3rd

ü     WXXI-AM                  38,200 ranked 6th

Ø    During overall weekday programming (Mon-Fri 6A-7P), among Persons 50+:

ü     WXXI-FM                  30,400 ranked 2nd

ü     WXXI-AM                  19,100 ranked 4th

Ø    Working professionals, aged 25-54, commuting to work (Mon-Fri 6A-10A):

ü     WXXI-AM                  17,500 ranked 7th 

ü     WXXI-FM                  7,800 ranked 13th

Ø    Working professionals, aged 25-54, returning home from work (Mon-Fri 3P-7P):

ü     WXXI-AM                  15,700 ranked 8th 

ü     WXXI-FM                  8,300 ranked 12th

Data are Copyright Arbitron, Inc. TSA Rochester, NY, Fall 2005. Arbitron data are estimates only. Source: RRC, Inc

 

For more information about WXXI underwriting, please contact Robin Stone 258-0221