Corporate Partnerships: Testimonials
Underwriting represents a unique opportunity for a company to enhance its corporate image, demonstrate a commitment to the local community and to be socially responsible. WXXI offers one of the most cost effective ways to deal in the realms of advertising, public relations and community support simultaneously. Underwriters align themselves with excellent, trusted programs and, at the same time, reach specific target markets.
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CANANDAIGUA NATIONAL BANK AND TRUST
“As the only full-service community bank in the greater Rochester region, Canandaigua National Bank and Trust deems it vital to support organizations that enhance the quality of life within our marketplace. We know this is important to our employees, our customers, and the community we serve. When we look at the meaningful ways to directly enhance the richness within our community, we look to the arts, children and education. CNB underwrites WXXI programming because we are investing in what we consider a valuable resource that enriches our lives in these major areas."
Stephen R. Martin
Vice President of Marketing |
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ROCHESTER GAS & ELECTRIC
"R G & E is always eager to find innovative outreach opportunities. When approached about the potential sponsorship of "American Family," a Latino drama series, we were flattered that our efforts to reach and serve the Hispanic community were recognized. Rochester Gas & Electric applauds our partnership with WXXI on this and other important community initiatives including Reachout Radio and the annual WXXI Auction. Our investment in these programs helps us to diversify and enrich our community giving portfolio. R G & E is proud to support WXXI Public Broadcasting: an important educational, cultural and economic asset to the Rochester Community."
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SUNY GENESEO
"SUNY Geneseo has been a proud underwriter of WXXI for many years and expects to be a partner with WXXI for years to come. Underwriting has been an ideal way to support the quality programming featured on WXXI and, at the same time, reach out to the 10,000 Geneseo alumni who live in the region and contribute to the life of the community."
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PAYCHEX, INC.
"Paychex has a tradition of providing corporate support to organizations that benefit the people of greater Rochester. One of those valuable institutions is WXXI Public Broadcasting. Paychex is pleased to support this important community asset."
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SAGERUTTY AND COMPANY, INC.
“It has been a long time since I have thanked you for the relationship we have developed over many years. Our sponsorship of the noon and drive time stock quotes has given Sage Rutty a great deal of exposure to your listeners, and it is nice to support a worthy community asset at the same time."
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PINEHURST SENIOR LIVING COMMUNITY
“Pinehurst Senior Living Community has had a wonderful relationship with WXXI broadcasting for more than five years. We are pleased to use this medium to market our community. Underwriting has enhanced our exposure to prospects while pleasing our current residents. Many residents frequently comment about our sponsorship and express their gratitude for our support. We hope to continue this relationship for a long time."
Deanna T. Flaitz
Assistant Director |
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THE ELIZABETH WENDE BREAST CLINIC
"Our sponsorship of WXXI is designed to fit our needs in two ways, it is a vehicle for us to brand our company name in this community and most importantly, it allows us to support the Rochester community with an incredible cultural asset.
Thank you, WXXI."
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For more information about WXXI underwriting, please contact Rachael Kriteman-Landau, (585)258-0285. |
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