WXXI Listeners
Total Weekly Audience 130,800
Although WXXI’s programming reaches a diverse demographic, listeners are affluent, highly educated, and informed individuals. They are leaders in our community and decision-makers at work. They tend to hold professional, managerial, executive, or administrative positions. |
WXXI’s AM 1370 Weekly Audience
- WXXI AM 1370 has a weekly radio audience of 57,500 listeners
- WRUR-FM 88.5 has a weekly unduplicated audience of 7,400 listeners (Morning Edition, All Things Considered, World Café)
- 53% are male, 47% are female
- 49% of the listeners are between the ages of 25 and 54
WXXI’s FM 91.5/WJSL-FM 90.3 Weekly Audience
- WJSL-FM 90.3/WXXI-FM 91.5 has a weekly unduplicated radio audience of 65,900 listeners
- 38% are male, 62% are female
- 39% of the listeners are between the ages of 25 and 54
CUME Data are Copyright Arbitron, Inc. MSA Rochester, NY; Persons 12+, Mon-Sun, 6A-12M, Winter 2004. Arbitron data are estimates only. Source: RRC, Inc.
WRUR-FM CUME Data are Copyright Arbitron, Inc. MSA Rochester, NY; Persons 12+, Mon-Fri, 5A-9A, 2P-6P, Winter 2005. Arbitron data are estimates only. Source: RRC, Inc.
Key WXXI Demographics
WXXI listeners are more likely than average U.S. adults to:
Company President
Vice President
Owner-Partner
General Manager |
114%
74%
58%
74% |
- Obtain the following household income:
$100,000 - $149,999
$75,000 - $99,000 |
69%
29% |
Post Graduate
Graduated College Plus
Bachelor's |
243%
140%
91% |
Source: MRI Doublebase 2004
For more information about WXXI underwriting, please contact Rachael Kriteman-Landau, (585)258-0285. |
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