Auction

The annual WXXI-TV Auction is one of the most anticipated events in the Rochester area. A community institution of over 30 years, the auction provides a unique and highly visible way to demonstrate community support while reaching a targeted audience. The Auction also offers several different levels of underwriting possibilities.

Web Site

The WXXI web site which receives an average of 200,000 page views a month and over 1 million hits. It is a valuable resource for viewers and listeners seeking up-to-date program schedules, information on community events, in-depth views of local productions, and a popular education, radio streaming and podcast services. WXXI can customize an online underwriting opportunity for interested businesses.

Corporate Challenge Grants

During WXXI radio and television membership drives, Challenge Grants provide businesses with the opportunity to receive considerable on-air recognition while encouraging additional viewer and listener support.

Reachout Radio

WXXI Reachout Radio, is a closed circuit radio station, providing immediate access to newspapers, magazines and books for those who can’t read due to a visual impairment, or physical or learning disability. Underwriting Reachout Radio presents businesses with an occasion to underscore their caring and concern for a specific population.

Ready to Learn

WXXI’s Ready to Learn Initiative offers comprehensive programming and outreach efforts that strive to maximize school readiness of children ages 2-12. Businesses can play an integral role in WXXI’s efforts to make television and interactive experience, by supporting programs, educational materials and workshops that reach thousands of community parents, teachers and caregivers.

Civic Journalism Collaborative

In addition to our flagship, weekly program Need to Know, WXXI offers special election coverage through the Voice of the Voter initiative, along with coverage of important community events and issues. Underwriting WXXI civic journalism programs allows businesses to demonstrate support for citizen involvement in social issues and democracy.

Events

WXXI has numerous outreach and fundraising events with available sponsorship opportunities: Speaking of Women's Health, PBS Program screenings, Voices Lecture Series, Family Fun Events, and Educational Workshops.