Underwriting on WXXI offers one of the most cost-effective ways to deal in the
realms of advertising, public relations and community support simultaneously.

A Unique Resource

Listeners and viewers count on public broadcasting to bring them the best programs possible, whether they are seeking news and public affairs shows, quality children’s programming, science and history documentaries, drama or musical entertainment. The audience then extends the trust they have in public broadcasting to your organization.

In a study by Advertising Age of the most trusted products and services, milk came in first…public broadcasting came in second.

A Select Audience

More educated, more affluent, more attentive - public television and radio programs are viewed by and listened to by one of the most influential and sought-after audiences. They share an uncompromising commitment to quality – in what they read, the programs they enjoy and the services they choose to use. Education and professional success most notably distinguish the public broadcasting audience.

A Clear Message

At a time when there are so many different listening and viewing options, commercial messages get lost in the clutter of commercial and cable environments. WXXI offers a clutter free, non-competitive marketing opportunity. As a result, viewers and listeners tend to retain an underwriter’s message more than a commercial message.
73% of public television and radio members can name an underwriter.

An Effective Partnership

The right kind of relationship with a cause can add value to your brand and to your company, and WXXI can be the right partner for creating quick and positive name recognition. Many people think word of mouth is the best advertising. Why is it so effective? Getting information from a trusted source adds credibility to the product. Hearing that your company supports the programming on WXXI is like hearing a recommendation for your company from a trusted friend.
70% of consumers surveyed believe companies that fund public broadcasting have a commitment to quality and excellence.