WXXI VIEWERS

Total Weekly Audience: 240,000

WXXI's audience is your audience:  Decision-makers, business owners, professionals, families and Americans of diverse backgrounds.  WXXI's quality environment provides the right reach and audience for our business partners who want to target deliberate, selective viewers with significant buying power who seek dependable, worthwhile programming for themselves and their families.
Source: Nielson Media Research May 2005

Why WXXI Television?

Program underwriting provides area businesses, organizations, and foundations with maximum exposure to the 144,000 NSI households in greater Rochester and the Genesee Valley region.  This is a highly public means of showing your corporate support and commitment to the local community. Underwriting builds recognition, rapport and a relationship with your target audience through the continuity and high-profile visibility that WXXI delivers. The value continues after the credit concludes.  

“A viewer’s ability to recall an advertisement goes down by about 45 percent…in commercial breaks with seven or more spots compared to breaks with three or fewer.” MediaLife Magazine 2/19/02

WXXI is:

Source:  Nielson Media Research May 2005

Statistics:
PBS viewers don’t watch cable networks during primetime

Source:  NTI, National PeopleMeter data, custom duplication analysis, October 11-17, 2004, among total households and cable households. Daytime = M-F/7a-6p, and Prime = 7 days, M-Sun/8-11p

Audience:
PBS viewers tend to be more affluent, educated and influential than the average U.S. Adult.

Compare PBS viewers to the average U.S. adult:

42% more likely to have an investment portfolio over $75K
28% more likely to own a vacation home
67% more likely to have met with an elected official
12% more likely to have a postgraduate degree

Source: MRI Doublebase 2002